About Us

Our vision: We want to see the challenges of global food production eradicated
through the effective application of data, analytics and technology.

Our Values

Collaboration

Working together to solve the problems and open opportunities for everyone.

Flexibility

Being open-minded in our approach to what we do and how we do it.

Growth

Always seeking to grow as people, as pioneers and as a successful business.

Respect

For each other, our customers, our partners and our
planet.

Our Software & Data Mission

To provide highly valued, instantly accessible and intuitively usable world leading analytical software that will enable continual, sustainable improvements in the effectiveness and efficiency of food production: benefiting our customers, our people, our owners and our planet.

Meet The VSNi Global Team

Darren Murray

Chief Science Officer

Carey Langley

Chief Commercial Officer

Amanda Cox

Customer Support Manager

Meggi Sun

VSNC Sales Director

Dr. Salvador Gezan

Statistical Genetics Consultant

Dr. Vanessa Cave

Statistician and Consultant

Dr. David Baird

Biometrician and Consultant

Owen McIntosh

Commercial Agri Specialist

Amy Hallam

Head of Marketing

Dr. Valérie Poupon

Statistical Genetics Consultant

Vinesh Nair

Head of Product

Zena Robinson

Financial Controller

Our History

Sir Ronald Fisher

Sir Ronald Fisher was the first to apply statistics in biological research. He worked at Rothamsted Research for 14 years from 1919, where he developed the analysis of variance (ANOVA) to analyze the immense data from crop experiments. Fisher realized the need for improved statistical techniques over the whole range of agricultural and biological research, and the groundwork for modern applied statistics was laid by him and his colleagues during the 1920s and 1930s.

He is known as one of the three principal founders of population genetics. He outlined Fisher’s principle as well as the Fisherian runaway and sexy son hypothesis theories of sexual selection. He also made important contributions to statistics, including the maximum likelihood, fiducial inference, the derivation of various sampling distributions and many others.

Frank Yates

Statistical computing began at Rothamsted when Fisher’s successor Frank Yates obtained an Elliot 401 computer – one of the first computers to be used away from its manufacturing base, and one of the first to be used for statistical work. This extended the tradition, started by Fisher, of conducting statistical research to solve real problems arising from biological research. The resulting new methods could now be implemented in the Rothamsted statistical programs to enable them to be used more effectively in practice.

 

Prof. John Nelder

Prof. John Nelder was a British statistician known for his contributions to experimental design, analysis of variance, computational statistics, and statistical theory. While leading research at Rothamsted Experimental Station, he developed and supervised the updating of the statistical software package Genstat, whose flexible high-level programming language allowed statisticians to formulate linear models concisely. Genstat contains powerful facilities for the analysis of variance for block experiments, an area where Nelder made many important contributions.

 

Genstat

The development of Genstat at Rothamsted began in 1968, when John Nelder took over from Yates as Head of Statistics. Genstat began to be distributed outside Rothamsted during the 1970s and, in 1979, its distribution was taken over by the Numerical Algorithms Group (NAG), one of the world’s oldest technical computing companies.

ASReml

ASReml was first developed at Rothamsted. The ASReml software is powerful statistical analysis software specially designed for mixed models using Residual Maximum Likelihood (REML) to estimate the parameters. Linear mixed-effects models provide a rich and flexible tool for the analysis of many data sets commonly arising in animal, plant and aqua breeding, agriculture, environmental sciences and medical sciences.

 

VSNi

VSNi was formed in 2000 as a spin-off company from Rothamsted and NAG. This brought together the Genstat/ASReml development group from Rothamsted with the statistical commercialization group from NAG to provide a stronger collaboration of research and development with sales and marketing.

VSNi became the private partner of Integrated Breeding Platform (IBP)

The IBP provides Breeding management system (BMS) which is specifically designed to help breeders manage their day-to-day activities through all phases of their breeding programmes. The statistical algorithms in the Breeding View were developed by VSN International Ltd.

VSNC

VSNC was founded in 2013 as a wholly-owned subsidiary to VSNi. VSNC is responsible for the development, support and promotion of VSNi products in China, including data analysis software, training and data analysis solutions.

H3 Analytics Pipeline

In 2021, VSNi embarked on an innovative collaboration, establishing H3 Analytics, a venture that amalgamated statistical proficiency with genetics expertise, offering a powerful analytics pipeline tailored for advancing breeding programmes. Through a modular and precise approach to workflows, this collaboration helps breeding programmes by strategically enhancing and optimising the most critical areas leading to enhanced precision and efficiency.

New solutions on the horizon

VSNi continues to evolve its software solutions, including Genstat and ASReml-R, while simultaneously developing innovative new products. As a leading provider of Agri-science analytics, we propel genetic advancements through expertise, cutting-edge technology, and data excellence. With exciting new solutions on the horizon, VSNi remains dedicated to pushing boundaries. Our goal is to empower global researchers and industry professionals, enabling them to achieve groundbreaking discoveries and drive significant progress in crop and livestock breeding.

Some of our Data Software Clients

Join VSNi to help thousands of customers around the world utilise our statistical
analysis software to power their decision-making and discovery.

Join our team

Join the thousands of users relying on our services to power their decision-making and discovery.

There are currently no open vacancies.

VSNi Group Companies

Darren Murray, Chief Science Officer
Darren is a founder member of VSNi and has over 20 years experience developing high quality innovative design and analysis tools to service the needs of the Bioscience community. He is interested in utilising new technologies to improve the accessibility and usability of statistical tools and services to solve important challenges within Bioscience and other sectors.
Carey Langley, Commercial Director

Carey Langley brings over two decades of commercial expertise in the life sciences sector, with a strong track record of delivering customer-focused software and data solutions. As Commercial Director at VSNi, Carey works closely with partners, clients, and collaborators to ensure lasting value and success from every engagement. Her background spans project fulfilment, strategic account management and solution development - always with a sharp focus on aligning innovation with customer needs.

Amanda Cox, Customer Support Manager

With an impressive 20+ year tenure, Amanda Cox stands as one of VSNi's longest-serving team members and a pillar of support for both colleagues and clients worldwide. As Customer Support Manager, Amanda has devoted herself tirelessly to handling all user queries, often working across time zones and unconventional hours to ensure every customer receives timely, personalised assistance.

 

Beyond support, Amanda also manages customer renewals, fostering strong, enduring relationships with users and helping users maximise the value of VSNi’s products.

Meggi Sun, VSNC Sales Director

Meggi’s marketing and commercial background in the life sciences, in particular plant and animal science, has given her extensive insight into different markets in China. Her primary focus is to support the uptake and effective use of VSNi’s analytical software products and solutions in China. Away from work Meggi enjoys music, in particular the piano, and travelling with her family.

Dr. Salvador Gezan, Statistical Genetics Consultant

Dr. Salvador Gezan is a statistician/quantitative geneticist with more than 20 years experience in breeding, statistical analysis and genetic improvement consulting. He currently works as a Statistical Consultant at VSN International, UK.

 

Dr. Gezan has worked on agronomy, aquaculture, forestry, entomology, medical, and biological modelling, and with many commercial breeding programs, applying traditional and molecular statistical tools. His research has led to more than 100 peer-reviewed publications, and he is one of the co-authors of the textbook Statistical Methods in Biology: Design and Analysis of Experiments and Regression.

Dr. Vanessa Cave, Statistician and Consultant
Dr. Vanessa Cave is an applied statistician interested in the application of statistics to the biosciences, in particular agriculture and ecology, and is a developer of the Genstat statistical software package. She has over 15 years of experience collaborating with scientists, using statistics to solve real-world problems. Vanessa provides expertise on experiment and survey design, data collection and management, statistical analysis, and the interpretation of statistical findings. Her interests include statistical consultancy, mixed models, multivariate methods, statistical ecology, statistical graphics and data visualisation, and the statistical challenges related to digital agriculture. Vanessa is a past President of both the Australasian Region of the International Biometric Society and the New Zealand Statistical Association, on the Editorial Board of The New Zealand Veterinary Journal and an honorary academic at the University of Auckland. She has a PhD in statistics from the University of St Andrew.
Dr. David Baird, Biometrician and Consultant

Dr. David Baird is an experienced biometrician with 40 years’ experience in applying statistics to agriculture, horticulture, biosecurity, entomology, ecology, plant breeding and finance. He has been an author of Genstat for 27 years developing the spreadsheet, statistical menus, client interface and graphics and has contributed over 80 Genstat procedures in areas of data manipulation, experimental design, probability distributions, model fitting, data mining and microarrays..

Owen McIntosh, Commercial Agri Specialist

Owen McIntosh holds a B.Sc. and Ph.D. in Plant Science and Molecular Biology, with research focused on the molecular mechanisms of adaptation to extreme conditions. Before joining VSNi, he worked in the genomics field, gaining knowledge of various sequencing platforms and technologies. As an Agricultural Sales Specialist at VSNi, Owen has found it a fantastic opportunity to apply his plant science expertise while broadening his understanding of the agricultural sector.

Amy Hallam, Head of Marketing

Amy is Head of Marketing at VSNi, bringing over 20 years’ experience in communications, digital strategy, customer engagement, and brand development. She helps share VSNi’s expertise with breeding and research organisations around the world, making complex ideas clearer, more practical, and easier to connect with.

Working closely with VSNi’s technical experts, Amy leads the planning and delivery of website development, content, events, and customer-focused communications. Her work helps customers understand the value of VSNi’s solutions and how they can support clearer decisions, stronger analysis, and more effective breeding and research programmes.

Valérie Poupon - Statistical Genetics Consultant

Dr. Valérie Poupon is a quantitative geneticist with a Ph.D. in Genetics and Tree Breeding from the Czech University of Life Sciences (CULS). She currently works as a Statistical Consultant at VSN International, UK. She has experience in quantitative genetics and field trial analysis, with multi-trial and multi-trait data.

Vinesh Nair, Head of Product

With a strong background in product strategy and technology, Vinsh leads product development at VSNi, helping shape solutions that support modern breeding and research programmes. He works closely with customers and internal teams to ensure VSNi’s software continues to evolve in line with the real-world challenges faced by plant and animal breeding organisations.

Zena Robinson, Financial Controller

Zena Robinson is a finance professional at VSNi with experience supporting business operations and financial management. She plays an important role in helping ensure the smooth running of the company’s financial processes and supporting the wider team across the organisation.