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Global Marketing Manager

Global Marketing Manager

Full Time |1 position |Marketing

Job Purpose

The Global Marketing Manager role exists to drive the company’s ‘get keep & grow’ strategies.  That means ensuring that VSN is widely recognized and respected in its target markets and that this translates into a strong pipeline of quality new business leads for the global sales team (‘get’) and to ensure an ongoing programme of customer relationship management activities (‘keep & grow’). 

This will be delivered through planning and managing the execution, measurement and successful performance of all marketing activities; driving awareness, interest, engagement and ultimately sales and retention across all VSN products in all territories.  

Very much a hands-on role for someone who likes to ‘do the do’ more than ‘talk the talk’.

The Role

We are looking for someone to:

  • Lead the global marketing team (currently 3 FTE)
  • Establish all marketing goals, based on past performance and market forecasts
  • Plan and execute all marketing activity, including but not limited to content, website, SEO/SEM, marketing database, email, social media, mobile and display advertising, events, PR, advertising, sales promotions etc.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Undertake copywriting for marketing communications (e.g. content, emails, sales literature etc)
  • Identify trends and insights, optimizing spend and performance accordingly
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to develop the VSNi website, optimising customer journeys and UX
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Define and maximise conversion points and optimise the conversion pipeline
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging marketing technologies, providing recommendations for adoption where appropriate
  • Propose and manage marketing budget, always looking to demonstrably maximise ROI
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Skills and Competencies

Must-haves

We need someone who can quickly make an impact:

  • Educated to degree level
  • Proven working experience in marketing within a B2B environment
  • Significant demonstrable experience across all digital marketing disciplines (specifically but not limited to content generation, SEO, SEM, marketing database, email, social media and / or display advertising campaigns (e.g. Twitter, LinkedIn)
  • Highly creative with experience in identifying and segmenting target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in website conversion rate optimisation
  • Experience with A:B tests
  • Solid knowledge of website analytics tools e.g. Google Analytics
  • Hands-on experience in setting up and optimising Google AdWords campaigns
  • Hands-on experience with CRM databases e.g. salesforce / act!
  • Hands-on experience with e-mail marketing tools such as Mailchimp or Newsletter2Go
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in marketing
  • Highly proficient user of MS Office suite
  • Experience working across different time zones with dispersed team members
  • Excellent communication skills: face to face, video, email, telephone - you've got the lot
  • Great interpersonal skills to build collaborative, respectful relationships with a wide variety of people.
  • Highly organised with strong planning, prioritisation and time management skills are essential
  • Attention to detail a must
  • Creative thinker who sees the opportunity before the problem, able to inspire others.
  • Critical thinker - asking questions, validating and generally being curious must be second nature to you

Further Information

VSN Group has a vision “to see the challenges of global food production eradicated through the effective application of data, analytics and technology”. To support that ambition we’re driving a culture that values flexibility, collaboration, growth and respect and which operates across our offices as one global business.

Our heritage stretches back over 20 years as one of the world’s foremost providers of statistical software to the biosciences.  Now we are on a transformation journey to become a fully digitised ‘software as a service’ vendor and to bring the VSN Group together as a single, global business.  To secure our growth ambitions we plan to capitalise on our enviable market position through investment in commercial and marketing activities, in particular the flawless execution of a new digital strategy.

We’re always on the look-out for like-minded individuals to join and become an integral part of our global team.  Do you share our ambition, are you motivated by meaningful work that is genuinely able to change the lives of people around the world, and are you a self-starter who would rather be on the pitch playing than on the side-lines watching?  If so, you could be just the sort of person we’re looking for.

How to apply

To apply please send your CV with a short covering note to explain why you think we should invite you for an interview to: careers@vsni.co.uk

Strictly no agencies, thank you.

Nice to haves

  • Ideally with a degree in marketing or a related field
  • Evidence of continuing professional development (e.g. CIM, IDM etc.)
  • Experience of the following tools: CRM database act!, Mailchimp, Newsletter2Go, Hotjar, Strapi CMS, Lead Forensics
  • Knowledge of or experience in marketing SaaS
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Benefits

  • Competitive salary package
  • 28 days holiday plus national bank holidays
  • Company annual bonus, when declared by the Board
  • Opportunity to participate in company share scheme
  • Opportunity to participate in company medical insurance scheme
  • Personal development support
  • Potential for international travel
To apply please send your CV with a short note explaining why you think we should select you for interview to careers@vsni.co.uk
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