Breedsphere User Journey – Vertical Detailed View

1. Marketing: Awareness

MVP Stage

- Website live with clear Breedsphere positioning

- No public promotions on social media

- Direct email outreach to sign-up list

- Private community/forum hosted on website or Zoho platform

Full Launch

- SEO-optimized website with tracking (Google Analytics, Tag Manager)

- Paid Google Ads & LinkedIn campaigns

- Social content calendar (LinkedIn, X/Twitter)

- Partner co-marketing and guest webinars

2. Marketing: Interest

MVP Stage

- Follow-ups with pitch decks to early access sign-ups

- Manual logging of interested users into Zoho CRM

Full Launch

- Automated form-to-Zoho CRM workflow

- Email nurture sequences via Zoho Campaigns

- Role-based and use-case segmentation

3. Sales: Engagement

MVP Stage

- Discovery calls led jointly by Sales and Science teams

- Use Microsoft Bookings to manage demo slots

- Manual tracking in Zoho CRM

Full Launch

- Fully automated outreach sequences using Zoho Campaigns or Mailshake

- Video-led demo series or product tours (e.g., Loom, Vidyard)

- Smart qualification and meeting booking based on lead score and availability

- CRM pipeline automation (Zoho CRM) with templated responses and triggers

4. Sales: Conversion

MVP Stage

- End User Licence Agreement (EULA) accessible on Breedsphere website prior to purchase

- Manual payment via Stripe test checkout or invoice

Full Launch

- End User Licence Agreement (EULA) published on the Breedsphere website

- Self-service sign-up and checkout using Stripe or Zoho Subscriptions

- Customers review and accept EULA prior to payment

- Auto-triggered onboarding emails and success confirmation

5. Onboarding

MVP Stage

- 1:1 live onboarding call with Sales/Science team

- Hand-holding setup assistance if required by the customer

- Support ticketing system available for queries

Full Launch

- Guided setup via in-app onboarding (Userflow/Appcues)

- Resource hub and video tutorials

- Support ticketing system available for ongoing help

6. Adoption

MVP Stage

- Track engagement using evaluation forms and 1:1 discussions

- Observe usage patterns via Microsoft Clarity

Full Launch

- Use Zoho Analytics and Microsoft Clarity for adoption insights

- Metrics to track include:

• Login frequency and user sessions
• Feature adoption (which modules are used and how often)
• Time to first action/value (TTFV)
• Task or project completion rates
• Support ticket frequency and type
• User satisfaction scores (via surveys/NPS)
• Churn prediction indicators

- Triggered nudges and progress reminders

7. Retention

MVP Stage

- Email check-ins and renewal prompts by CS team

- Manual invoice tracking in Zoho CRM or Sheets

Full Launch

- Subscription auto-renewal with reminders

- Monthly usage reports, product tips, and surveys

8. Advocacy

MVP Stage

- Personal requests for testimonials or reviews

- Invite early users to feedback roundtables

Full Launch

- Formal referral system (Zoho CRM integrated)

- User community, case studies, webinar spotlights

9. Trial Users

All Stages

- Customers receive a 30-day trial with full access

- Automated reminders during trial (day 7, 15, 25)

- Track trial conversion rate in Zoho CRM

- Prompt for feedback at trial end (via Zoho Forms or email)

10. Past & Unconverted Leads

Full Launch

- Segment and nurture leads who did not convert post-trial

- Follow-up email sequences with updated benefits or offers

- Invite to webinars or free refresh sessions

- Conduct brief exit surveys to gather insights

11. Existing Customers from Other Products

All Stages

- Create targeted campaigns to users of ASReml and Genstat

- Educate on how Breedsphere complements or enhances current tools

- Offer bundled trials or incentives for cross-product adoption

- Leverage Zoho CRM segmentation to personalize outreach